Tecnoserve
Editorial Design
Client: Technoserve
Status: Completed
Industry: Non-profit (small business development)
Region: South Africa
Brief
Technoserve required a series of booklets explaining each of their initiatives across South Africa. They had already established a visual language for communicating each of these initiatives. The brief was to work within this visual framework to bolster their printed collateral to present to potential stakeholders.
Established visual language
A thematric colour for each topic area, the typographic treatment, and the visual element used to distinguish pull quotes had already been established in previous work done for Technoserve
Working within these established parameters, the booklets were created.
As an added feature each topic presented within these booklets was laid out so that it never spanned more than two pages. This allows for sections of the booklets to be printed out as posters should the client so wish.
The text never dominated the page. It was always augmented with strong accompanying visuals and infographics where appropriate.
Iconography was developed and heavily employed throughout to help simplify concepts and make them easily and quickly understood
Icons are coloured according to the thematic colour to maintain visual cohesion and consistency.
The secondary colours are common across topics.
